Cebedia: a Social Marketplace for the CBD Community

Problem

In Switzerland’s emerging CBD market, consumers faced a lack of transparency, with many products having no certifications and questionable ingredients. This created significant skepticism, as buyers were uncertain about product quality and safety. Cebedia aimed to fill this gap by building a reliable brand with a trustworthy, user-friendly online shopping experience, where consumers could confidently purchase quality CBD products.

Solution

To address these market issues and create a transparent, secure shopping experience, we took the following steps:

1. Educational Content: We launched a series of blog articles on our WordPress site to inform users about CBD and address common misconceptions. This content focused on safety, transparency, and quality assurance, guiding users to make informed choices.
2. Social Media Engagement: On Instagram, we connected with potential leads and engaged users through educational posts, live Q&As, and direct messaging, highlighting Cebedia’s commitment to quality.
3. E-commerce Launch: Using BuddyBoss on WordPress, we created a B2C e-commerce platform that was user-friendly and seamlessly integrated with our blog content, providing a trustworthy and accessible shopping experience.
4. UX-Focused Design: Our team designed an intuitive shopping interface in Figma that showcased product details, certifications, and assurances, making it easy for users to explore and purchase products confidently.

Tools Used

• WordPress: Hosted our blog and e-commerce site, combining educational content with a streamlined shopping experience.
• BuddyBoss: Enabled us to launch a B2C e-commerce site that was integrated with our existing WordPress setup.
• Instagram: Used to share educational content, engage leads, and foster trust with potential customers.
• Figma: Created transparent, user-friendly designs to improve shopping experience and build brand trust.

Outcome

Cebedia’s e-commerce platform and educational approach established it as a trusted source in the Swiss CBD market. Our online store attracted a growing community of customers who valued transparency and quality, and our blog became a popular resource for CBD information. This comprehensive approach laid the groundwork for Cebedia’s growth, setting it apart in a competitive, uncertain market.